Greenville Heritage Main Street Fridays

Please Note: After starting the video, click on the gear/sprocket icon (second from left) under the video, on the right hand side, to play it at a higher quality than the YouTube 360p embedded default.

Final project for JRN 610. All footage shot with Canon XF100 and edited in Adobe Premiere Pro CS6. Audio voiceover recorded with Audacity. External microphone used was the Rode NTG-2.


Final Story Pitch

JRN 610: Backpack Digital Audio & Video

Final Story Pitch: Greenville Heritage Main Street Fridays


About the Story

This 1.5 minute long story will be about Greenville Heritage Main Street Fridays, an annual spring/summer event held every Friday evening from 5:30-8:30 p.m. in Greenville, SC. The event is described, via the Greenville Convention & Visitor’s Bureau website“Wind up the work week listening to the best in music entertainment performed by local, regional and national talent. This 28-week free music series with a variety of music styles runs every Friday and provides the perfect opportunity to enjoy downtown Greenville on our award-winning Main Street. A children’s activity area add to the family fun.”

Why This Story Matters

This story matters because Greenville’s award-winning downtown started undergoing transformation into what it has now become in only the mid-90s and early 2000s. Downtown Greenville used to be a deserted wasteland and nobody, but those with shady intentions, would be caught down there past nightfall. Now, downtown is the jewel in Greenville’s crown.

Type of Story

I would characterize this story as a local, community-interest ‘featurette’.

Research Background

Except for promotional blurbs, I haven’t found any in-depth stories written about Greenville Heritage Main Street Fridays. However, though not the scope of this story, there has been much written – locally and nationally – about downtown Greenville’s redevelopment and revitalization, which has made this annual event possible and well-attended.